Best SEO Reporting Tools in 2026
In 2025, SEO reporting tools have become essential for every marketer, business owner, and agency. These platforms help you monitor keyword rankings, organic traffic, competitor insights, site health, and backlink performance — all while turning raw data into actionable reports your team or clients can understand.
Below is a fully updated, easy-to-read guide covering the best SEO reporting tools, their standout features, pros, cons, pricing, and ideal use cases.
1. SEMrush — Best All-in-One SEO Reporting Solution
Best for: Agencies, SEO professionals, enterprise marketing teams
Pricing: Starts around $129.95/month
SEMrush continues to lead the market as one of the most comprehensive SEO platforms. It offers in-depth keyword tracking, competitor analysis, backlink monitoring, content insights, and technical audits. Its reporting suite lets you create custom dashboards, automate scheduled reports, and export fully branded, client-ready PDF reports.
Pros
✔ Advanced SEO and competitor insights
✔ Custom, automated reporting
✔ Strong integrations with Google Search Console & Analytics
Cons
✘ Higher price point
✘ Steeper learning curve for beginners
Best for: Anyone who needs a complete SEO and reporting ecosystem.
2. SE Ranking — Best Value for Money
Best for: Small businesses, freelancers, and budget-friendly agencies
Pricing: Starts between $18–$95+/month depending on plan
SE Ranking offers impressive functionality at an affordable price. You get accurate rank tracking, website audits, backlink monitoring, keyword research, and easy-to-build SEO reports. Many SEO specialists choose it because it delivers strong performance without the high cost of competitors.
Pros
✔ Affordable and easy to use
✔ White-label reporting options
✔ Clean and intuitive dashboard
Cons
✘ Backlink database smaller than Ahrefs or SEMrush
Best for: Users who want professional-grade reporting without overspending.
3. Google Looker Studio — Best Free Reporting Tool
Best for: Data-driven marketers and analysts
Pricing: Completely free
Google Looker Studio (formerly Data Studio) is the top choice for free, customizable reporting. While it doesn’t have built-in SEO tools, it integrates seamlessly with Search Console, Analytics, Sheets, and third-party connectors. You can build interactive dashboards tailored to any SEO KPI.
Pros
✔ 100% free
✔ Highly customizable
✔ Great visual dashboards
Cons
✘ Requires manual setup
✘ Not SEO-focused on its own
Best for: People comfortable with data connectors who want flexible reporting without paying monthly fees.
4. AgencyAnalytics — Best for Client Reporting
Best for: SEO agencies and consultants
Pricing: Starts at about $12 per client/month
AgencyAnalytics is designed specifically for agencies that handle multiple clients. It offers beautiful dashboards, automated monthly or weekly reports, and full white-label branding. It also integrates data from SEO, PPC, social media, and email — making it a one-stop client reporting hub.
Pros
✔ White-label reports
✔ Multi-channel data integration
✔ Automated report delivery
Cons
✘ Not ideal for solo bloggers or small sites
Best for: Agencies needing hands-off, automated client reporting.
5. Whatagraph — Best Visual Reporting Tool
Best for: Marketing teams that want visually appealing reports
Pricing: Around $199+/month
Whatagraph is known for its visually attractive dashboards and cross-channel reporting. It can pull data from SEO, analytics, social media, and more — displaying results in simple, stakeholder-friendly visuals.
Pros
✔ Exceptional visual reports
✔ Agency-friendly templates
✔ White-label options
Cons
✘ Expensive for small teams or freelancers
Best for: Teams that prioritize clean, visual, presentation-ready reports.
6. DashThis — Best for Multi-Channel Dashboards
Best for: Marketers who report across SEO, paid ads, and social
Pricing: Starts around $39/month
DashThis makes it easy to combine SEO metrics with PPC, email, and social-media data into one dashboard. It’s user-friendly and great for marketers who want a single place to track all key metrics.
Pros
✔ Easy setup
✔ Multi-channel integration
✔ Clean, simple dashboards
Cons
✘ SEO reports depend on the data sources you connect
Best for: Digital marketers needing an all-purpose dashboard.
Other Noteworthy Tools
- Ahrefs — Best for backlink and keyword reporting
- Moz Pro — Beginner-friendly SEO reporting
- Mangools — Affordable, simple SEO reporting suite
- BrightLocal — Ideal for local SEO reporting
- ViewMetrics — Automated reports using Google Sheets & Slides
How to Choose the Right SEO Reporting Tool
Consider these factors before choosing:
✔ Budget
Free tools like Looker Studio may be enough, while advanced platforms like SEMrush or Whatagraph cost more.
✔ Reporting Needs
Do you want automated client reports, visual dashboards, or deep SEO insights?
✔ Integrations
Ensure your tool connects with Search Console, Analytics, and any other platforms you use.
✔ Skill Level
Beginner-friendly tools include Moz Pro and Mangools; advanced users might prefer SEMrush or custom Looker dashboards.
Final Verdict
Your ideal SEO reporting tool depends on your goals:
- For agencies: SEMrush, AgencyAnalytics, Whatagraph
- For best value: SE Ranking, Mangools
- For free, customizable dashboards: Google Looker Studio
- For multi-channel marketing: DashThis
With the right reporting tool, you can transform SEO data into actionable insights that improve rankings, traffic, and overall performance in 2025.